SPEND DAT SHIT ft. PREMO

When I sat down with Brooklyn rapper PREMO AKA MR. SPEND DAT SHIT I wasn’t sure what to expect. For someone I had never spoken to before, the conversation flowed like we’d been friends for years. Instead of sticking to the surface-level stories that often follow his name, we went deeper—into his turning points, his role as a father, his creative process, and yes, even his love for Dragon Ball Z.

I started simple: “What town are we representing today?” From there, PREMO walked me through the moments that made him shift gears in life. When we dove into the music, PREMO shared what it was like to build his sound from the ground up—picking producers carefully, drawing inspiration from artists he respects, and creating a project that feels authentic rather than copied. When asked about the studio sessions, I was told it may not be FCC regulated!

I also asked if he feels pressure to live up to Brooklyn’s heavy reputation—Biggie, Jay-Z, Pop Smoke—and his answer showed that he’s carving his own lane. He respects the legacy, but he’s not here to imitate. He’s here to stand on his own.

Most interviews harp on PREMO's street past, but I wanted to know: what inspires him outside of music? That’s when the conversation shifted. He lit up talking about his son and the role of fatherhood in shaping who he is today. He also broke into a grin describing his love for gambling and Dragon Ball Z, simply proof that inspiration doesn’t always come from the streets or the charts.

Coming from a background where privacy was survival, I asked him how it feels to now live so publicly. He admitted the adjustment was easy. The lifestyle that most people see online, is exactly what was being lived in the shadows.

On the business side, we touched on his independent label, juggling the brand, the hustle, and the music all at once. To him, success isn’t just numbers or plaques—it’s freedom, respect, and creating something that lasts.

PREMO doesn’t shy away from comparing the cutthroat nature of the streets to the equally ruthless music industry. But he’s clear-eyed about it. He knows what traps the younger generation is facing, and he wants to lead by example. Longevity is the goal, and his plans for the next year aren’t just about music—they’re about personal growth, stability, and building a foundation that his son can look back on with pride.

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